Welcome to AIP Marketing Tools, where we bring your Aging in Place services to life through exceptional website design.
We understand the importance of having an online space that is not just visually appealing, but also easy to navigate and informative for your readers.
Our goal is to create a website that represents the heart of your practice and connects you with the families and individuals seeking your expertise.
Setting Up Your Website In 5 Easy Steps
Step 1: Your Domain Name
If you’ve already purchased your domain name, we just need your Website Registrar’s information to make your website live.
If you have not yet purchased a domain name, we can do that for you through GoDaddy.
Step 2: Choose Your Website Design
It should be easy to get your website up and running. We have 3 mobile friendly design templates for you to choose from – view them here.
Your logo will be incorporated and the colors of the template will be to your specifications.
Step 3: Creating Website Pages
The importance of certain pages on a website cannot be overstated, as they play crucial roles in providing visitors with essential information, facilitating communication, and enhancing user experience.
Your website will come complete with the following pages.
You can either provide us with information to put on those pages or we will create them for you.
1. Home Page
The home page can be an introduction to your website for visitors who come directly to your URL.
2. About Us Page
This page is vital for building trust and credibility. Visitors go to the “About Us” page to learn more about you, your company, its history, values, and the people behind it.
A well-crafted “About Us” page can help establish a connection with your audience and give your brand a human touch.
3. Contact Us Page
Accessibility is key in building customer trust and satisfaction. The “Contact Us” page serves as a direct line of communication between you and your visitors.
It should provide various ways to get in touch, including email, phone, and a contact form, ensuring that visitors can reach out with ease.
4. Products/Services Page
If you are selling products or offering services, this page is crucial. It should provide detailed information about what you offer, including prices, features, and benefits.
High-quality images and clear, concise descriptions can help visitors make informed decisions.
5. Testimonials/Reviews Page
Social proof is a powerful tool in building trust and credibility. A “Testimonials” or “Reviews” page showcasing positive feedback from previous customers can significantly influence potential customers’ purchasing decisions.
6. FAQ Page
This page serves to answer common questions that visitors might have, saving them time and potentially reducing the volume of inquiries that reach your customer service team.
A well-organized FAQ page can enhance user experience and demonstrate your expertise in your field.
7. Blog/Resource Page
Providing valuable content related to your industry can establish your website as an authority in your field, drive organic traffic, and improve SEO.
A “Blog” or “Resource” page can be used to share articles, guides, and other informative content.
These pages are essential for legal compliance and building trust.
They should clearly outline how you collect, use, and protect visitor information, as well as the terms and conditions of using your website.
9. Careers Page
If you are looking to attract top talent, a “Careers” page is essential.
It should provide information about your company culture, available positions, and the benefits of working with your team.
Step 4: Hosting The Website
The fourth step is setting up the website at the hosting company so that it can be made live on the Internet.
We recommend the company Siteground.com.
You can set up an account at siteground or we can do that for you.
Step 5: Connecting Your Website to Google Analytics & Console
Connecting a live website to Google Analytics and Google Search Console serves several important purposes:
- Google Analytics (GA)
- Traffic Analysis: GA provides detailed insights into the number of visitors, page views, session duration, and other vital metrics.
- Audience Insights: Understand demographics, interests, and behavior of your website visitors.
- Acquisition Data: Discover how visitors are getting to your site, whether it’s through organic search, paid search, social media, direct traffic, etc.
- Behavior Flow: Visualize the path users take through your site and where they drop off.
- Conversion Tracking: If you have set up goals or e-commerce tracking, you can see how well your site fulfills your target objectives and how much revenue your site is generating.
- Site Speed: Analyze the load times of your website and identify pages that need improvement.
- Custom Reports: Create custom reports based on specific criteria that matter to your business.
2. Google Search Console (GSC)
- Search Performance: View important metrics about how your site performs in Google Search, such as total clicks, total impressions, average click-through rate (CTR), and average position.
- Index Coverage: Check which pages from your website are included in Google’s index and identify any indexing errors.
- Sitemaps: Submit sitemaps to help Google better understand the structure of your site.
- Mobile Usability: Identify pages on your site that may have issues on mobile devices.
- Core Web Vitals: Monitor the user experience metrics related to speed, responsiveness, and visual stability.
- External & Internal Links: View which sites link to your website and see the internal link structure of your site.
- Manual Actions & Security Issues: Be alerted if Google finds any manual penalties or security issues with your website.
- Structured Data: Check for errors in structured data which can be used for rich results in search.
Bonus – Search Engine Optimized (SEO) Article For Your Blog
We want to see you succeed, and part of that means writing content for your website that is keyword researched and SEO optimized.
We include 1 free article with these qualifications focused on a keyword topic of your choosing or we can provide you with one.
Essential Components Of A Successful Website
Following is a list of the important aspects of a successful website and what we incorporate into each website design.
1. SEO Friendly
SEO stands for Search Engine Optimization and creating a website structure and template that can be SEO friendly is extremely important to making it easily accessible not only by search engines but by your target audience as well.
2. User-Friendly Experience
We prioritize creating a website that is accessible and easy to use for people of all ages and abilities.
Clear navigation, readable fonts, and quick loading times ensure that visitors can find the information they need without any hassle.
3. Engaging Content
Your website will tell your story and showcase your expertise.
We help you craft compelling content that highlights the benefits of Aging in Place and explains how your services make a difference in people’s lives.
4. Mobile Responsiveness
In today’s world, people use a variety of devices to browse the internet.
We ensure that your website looks great and functions perfectly on desktops, tablets, and smartphones.
5. Search Engine Optimization (SEO)
We set up your website to rank higher on search engines like Google.
This means more visibility for your services and more opportunities to connect with potential clients.
6. Integration with WordPress Plugins
Enhance your website’s functionality with the right WordPress plugins.
Whether you need a contact form, a testimonial section, or any other feature, we’ve got the tools to make it happen.
7. Ongoing Support and Maintenance
Our relationship doesn’t end once your website is live.
If you have any questions about this service, contact us today.
But, if you’re ready to transform your online presence and connect with more clients, then go on to this next page to get started.
Website Development Pricing
Below is our list of prices for website design services.
|Purchasing domain name
|$100.00 for 2 year registration + the cost of the domain name. Most domain names range form $20/yr and up.
|Creating website pages
|$1500.00 for the actions mentioned above
|$100.00 to set up your website hosting (this is in addition to the hosting services). At Siteground.com the cost is about $60.00 per year.
We also set up your professional email through your domain at the website hosting company at no additional cost.